Page Design
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Pages are either cluttered or empty. There is no text/image balance. No attention paid to variation in design.
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Some pages are either cluttered or empty. Inconsistent attention paid to sizing of graphics, placement of graphics and text, and text wrapping.
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Most pages contain well-placed objects, with thoughtful text/image balance. Inconsistent text wrapping.
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Objects on all pages are well placed and sized. Pages are not cluttered or empty. Imaginative and logical text wrapping.
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Navigation
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Many necessary buttons or tools are missing or difficult to use. Navigation from page to page is difficult or even impossible.
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Not all necessary buttons are present. Navigation from page to page is confusing.
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Navigation from page to page is typically easy.
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Navigation from page to page is consistently easy and logical.
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Grammar/Spelling
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Text contains many spelling/grammar errors. Sentences seem disconnected, and there is carelessness throughout.
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Text contains some spelling/grammar errors. Little logical structure or flow to sentences. Evidence of carelessness in writing.
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Few grammar and spelling erros. Logical sequence apparent. Some wording is careless. Inconsistency in style.
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Grammar and spelling are correct and the flow provides a logical pathway of ideas. Consistent and engaging style throughout.
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Graphics
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Images do not connect to text and/or are not relevant.
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Images are not always relevant. Text citations are not always present and do not connect to images.
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Images are mostly relevant. Text citations are usually present and identify the images.
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Images are relevant, and complement the text. Each image is cited in the text and identified. The number of images is appropriate.
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Content
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Information is cursory or incorrect. Does little to pursuade audience.
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Some solid information presented; however, some information is incorrect or cursory.
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Information is clear, correct and some what pursuasive throughout most of presentation.
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Information is well presented, clear, and very pursuasive.
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