Tuesday & Wednesday, September 24th & 25th
Career Success series with Glen Walton and Mark Douglass
DAA Hoodies Available for $20 each. Avialable in medium and large.
Housekeeping - see how much space remains on your computer, if less than 100GB let me know.
Delete old projects and clips - 5 X 5 project to save space and speed up FCPThe Silent Short - continue editing your video. Is the storyline coming across clearly? Remember you must have at least 24 different shots - check the project requirements. This project is due this week!
Editing Workflow - step 1......
How to remove audio from your video and make it black and white. How to transition between scenes - adding transitions. What does Cmd + T do? What does Shift + ? do? What does the B key do?
Review of FCP and editing techniques - titles, gaps, short cut keys, JKL
Pair Share
1. List several types (categories) of films or videos -
2. Choose three and describe the purpose of that type of film.
3. Category - Commercial - what are the characteristics of this type of video? List at least three.
Complete Commercials and Modes of Persuasion found in Google ClassroomCommercial 1 - what mode of persuasion is used in these commercials?
Introduction to Commercial Script Writing - What is a script and why is it important when creating films and videos?
Complete Commercial Script Writing Questions in Google Classroom
Reverse Engineering a Commercial Script - going from the commercial to the script.
Use the Commercial Script Template as a starting point. Leave the first three paragraphs as examples and erase the rest of the script. As the commercial plays fill in the script. You may want to start by describing each shot in the commercial - turn the audio off during this part of the process. Now go back and watch the commercial again with the audio. Add the audio that goes with each shot into your script. Be sure to catch every word of the actors and all other sounds.
The making of Mean Joe Greene commercial
Homework
Complete Chromebook paperwork and return next class.
Begin to think about the commercial you would like to produce in this class. Refer back to the Commercial Script Writing Questions and come up with a brief for your commercial.
What, Why, How
What: 2. Learn how to create an effective commercial by using the rich media that video provides
Why: Commercials are one form of digital media that must be effective in communicating with the audience and these same skills of effective communication can be applied to other forms of media.
How: By reading, class notes, practice and working as a team to develop your own commercial.
Design, Arts and Media Standards
A1.0 Demonstrate ability to reorganize and integrate visual art elements across digital media and design applications.
A1.1 View and respond to a variety of industry-related artistic products integrating industry appropriate vocabulary.
A1.2 Identify and use the principles of design to discuss, analyze, and create projects and products across multiple industry applications.
A1.4 Select industry-specific works and analyze the intent of the work and the appropriate use of media.
A5.1 Compare and contrast the ways in which different artistic media (television, newspapers, magazines, and electronic media) cover the same commercial content.
A7.0 Demonstrate an understanding of the elements of discourse (e.g., purpose, speaker, audience, form) when completing narrative, expository, persuasive, or descriptive writing assignments.